Wrenva / Online ordering
For restaurants that take orders
A regular wants to order ahead. Who gets the order?
If your site has no Order button, or the button goes straight to a delivery app, the customer who already knows you pays the app's way. Scan your site and see what an order looks like from a phone.
Prefer a person? Request a free 15-minute Revenue Leak Audit
That's only your website. The full audit also checks your Google listing, your reviews, and who takes the orders you miss.
Request my full auditWhat the scan checks on the way to an order
Every result shows what we saw on your pages.
- Direct online ordering Win the customer
- Order button that skips the apps Win the customer
- A menu that reads on a phone Win the customer
- Tap-to-call phone number Win the customer
- Catering on the site Stay relevant
Your delivery-app fees and order mix are part of the free audit, not the scan.
01What to check
Five places an order goes somewhere else
Try to order from your own site on your phone, the way a customer would. The scan looks for each of these too.
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Win the customer
No direct online ordering on the website
Customers who want to order ahead go to whoever has the button. If your site has none, they order somewhere else or open an app.
Check it yourself. Look for an Order button on your homepage, on your phone. Count the taps to a placed order.
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Win the customer
Ordering only goes through a delivery app
If the only Order button sends people to a delivery app, a regular who already knows you still comes in through a commission.
Check it yourself. Tap your own Order button. If it lands on a delivery app, count direct ordering as missing.
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Win the customer
Menu is hard to read on a phone
A PDF or image-only menu is the most-viewed page and the hardest to use on a phone. Search engines can't read it either.
Check it yourself. Open your menu on your phone. If you have to pinch and zoom, so does every customer.
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Win the customer
Phone number is not tappable on mobile
Some customers would rather call the order in. On a phone, a plain-text number forces them to copy it. A tap-to-call link is one tap.
Check it yourself. On your phone, tap the number in your header. If it doesn't start a call, it's plain text.
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Stay relevant
No catering or private events on the website
Catering and large pickup orders are high-ticket. If the site doesn't mention them, customers assume you don't do them.
Check it yourself. Search your own site for “catering”. If nothing comes up, a customer planning an office lunch won't find it either.
02What fixes it
Keep the apps for reach. Give regulars a direct way in.
DoorDash's own Marketplace plans charge 15%, 25%, or 30% commission on each delivery order, depending on the plan.
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On the website
An Order button that stays on your site
Direct ordering connected to your POS, in the header and on the menu page. Pickup first. Delivery if it pays.
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On the menu
A menu people can read and order from
A real web page, not a PDF. Prices, photos where they help, and the Order button next to the food.
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After the first order
Bring them back direct
A receipt that asks for an email or number, then a reason to order again from your site, not the app.
03Questions
What owners ask about online ordering
Do I have to drop the delivery apps?
No. Many restaurants keep them for reach. The point is a direct Order button on your own site, so regulars who already know you don't come in through a commission.
Can the scan see my delivery-app fees?
No. The scan reads your public website. It can see whether your Order button goes to your own ordering page or straight to a delivery app, but not your contract or your fees. The audit asks.
Will this replace my POS?
Not by default. Direct ordering should feed the POS you already use. If something needs replacing, we'll say why and what it's worth first.
What happens after I request the audit?
We review your restaurant first. If something is worth a call, you'll hear from us by email to schedule 15 minutes. No pitch deck, no obligation.
04Free 15-minute audit
Want the whole picture, not just the website?
The scan only reads your site. The Revenue Leak Audit adds your Google listing, reviews, phones, and the restaurants customers order from after you. We look first, and reach out only if there's something worth a call.
Request the free auditNot ready to talk? Run the free scan first
You leave with
- 1The two or three biggest places you're losing customers, in plain English.
- 2A rough range for what fixing each is worth, and what it takes.
- 3Your choice of path: we build and run it, or you take the plan.